The Social Intelligence Stack® process is designed to help organisations identify not just the profitable customer segments but also the most optimal Digital strategy for each of these segments
what we do
Optimize your Digital identity through your website, social media presence and social media campaigns
1. ANALYSE
You get to know who is your most profitable customer.
We start with your customer database. We then look at various socio economic and digital parameters to identify the most profitable customer segments for you.
Data used
Customer data
Google Analytics data
Social Media analytics/insights data
Socio Economic data
Cultural data
2. DESIGN & BUILD
You get the complete Digital presence.
We design and build out your digital identity which includes your website and social media pages, targeting the identified segments.
Digital Identities we create
Design & build your website
SEO for your website
Create your Facebook, Linkedin, Twitter pages (we focus on other social media platforms based on the insights we derive)
3. DRIVE TRAFFIC
You get people highly interested in your business at the minimum cost.
We design and run your social media campaigns targeting your identified audience. This ensures that only relevant traffic is directed to your website, reducing your marketing spends significantly.
Advertising activities we manage
Facebook ad campaigns
Google ad Campaigns
Manage Facebook page engagement
Manage Twitter page engagement
Analyse your Google analytics data
4. CAPTURE RELEVANT LEADS
You get high-quality leads at minimum spends.
We use online chat software to ensure visitors to your website are converted to leads.
Lead generation activities
Set up Olark chat software
Manage online chat
5. DESIGN CUSTOMISED ENGAGEMENT
Your brand gets a higher appeal due to personalised engagement.
We create highly customised email campaigns to manage engagement with your leads.
Lead engagement activities
Set up email marketing via Mailchimp
Design and create customised email templates
Manage your Mailchimp customer/lead list
Automate your customised engagement via Mailchimp
Set up Salesforce to manage your leads and conversions
6. LEADS ARE PRIMED TO BECOME YOUR CUSTOMERS
You get High Life Time Value customers with maximum ROI.
This is where your Sales team supported by your awesome product/service makes the sale for you!
Optimising lead generation
Analyse new customer data
Web analytics
Social media analytics
Align Digital Marketing campaign to new insights
Some of our Success Stories
A boutique multi speciality hospital zeroes in on their target segment resulting in 100% occupancy
A healthcare startup providing niche services identifies a segment with a profitable customer lifetime value
A non profit in the education sector uses its Digital identity to reach out to donors and volunteers