E-Commerce Campaign Benchmarks (₹1,000/day on Meta Ads)
These benchmarks provide industry-specific performance estimates based on the latest Meta Ads data (Facebook + Instagram).
Metrics are refreshed every two months to reflect current advertising trends.
Impressions/day – Average number of people your ads can reach in a day.
Cost per Add to Cart (₹) – Average budget required to get a user to add a product to their cart.
Cost per Customer Conversion (₹) – Average budget needed to acquire a first-time paying customer.
| Industry | Impressions/day | Cost per Add to Cart (₹) | Cost per Customer Conversion (₹) |
|---|---|---|---|
| Clothing & Accessories / Fashion | 2,200 – 2,800 | 130 – 180 | 700 – 1,100 |
| Beauty / Skincare / Cosmetics | 2,000 – 2,600 | 150 – 200 | 650 – 1,000 |
| Home & Garden / Décor | 1,500 – 2,200 | 200 – 280 | 1,200 – 1,800 |
| Jewelry / Luxury Goods | 1,300 – 1,900 | 250 – 350 | 1,800 – 2,800 |
| Pet Supplies | 1,800 – 2,400 | 160 – 220 | 900 – 1,400 |
| Food & Gourmet / Specialty Foods | 2,100 – 2,700 | 130 – 180 | 500 – 850 |
| Baby & Kids Products | 2,000 – 2,600 | 150 – 210 | 700 – 1,200 |
| Wellness & Supplements | 1,900 – 2,500 | 160 – 230 | 800 – 1,300 |
| Electronics Accessories | 1,500 – 2,200 | 220 – 300 | 1,300 – 2,000 |
| Footwear (Mid-Premium Shoes) | 2,000 – 2,700 | 160 – 230 | 850 – 1,400 |
Disclaimer
These figures are directional estimates for India, based on Meta benchmark data as of mid-2025.
Actual campaign performance may vary depending on product type, competition, audience, and seasonality.