Digital Marketing Solutions to acquire profitable customers

The Social Intelligence Stack Solution™ offers a wide range of online marketing techniques to help B2B, B2C, and D2C companies build enduring customer relationships.

Our approach centers on the digital world and a business-oriented perspective, with a strong foundation in Artificial Intelligence (AI) and Data Analysis. This blend may seem intriguing.

Our primary goal in digital marketing is to increase business revenue. We achieve this by utilizing data science to uncover intricate patterns and extract valuable insights from data. These insights form the foundation for crafting strategies that drive successful online marketing campaigns, all geared towards revenue growth.

The Social Intelligence Stack ™ Solution is a complete digital marketing toolkit. Explore the suite of services that make up this Solution.

E-Commerce Solutions

Redwood Algorithms and Builder.ai – your dynamic solution to address challenge of social presence. With our combined expertise, you can swiftly launch your tailored app.

Connect with your customers anytime, anywhere.

Why choose Builder.ai?

No-code app development that scales to your business needs.
AI-powered apps for cost-effectiveness.
Flexible pricing.
Includes ongoing support, maintenance, and hosting.
FREE access to Microsoft 365 Business Basics.
Comprehensive data security.

Performance Marketing

Our solution aims to drive customer acquisition for your business, focusing on prospects willing to pay for your product or service.We prioritize performance marketing, with ROI on ad spends as the key metric.

Our high-level approach to Performance Marketing involves:

a. Understanding your business and revenue goals and determining the market size for your product or service.

c. Establishing and executing digital customer acquisition processes and emphasizing lead nurturing post-inquiry.

e. Continuously monitoring and optimizing campaigns to improve performance and maximize ad spend utilization.

Website Development

Website Creation/Revamping: We utilize no-code platforms like Wix, WordPress, and Squarespace to create a website aligned with your brand vision. For website revamps, we bring innovative concepts to enhance your UI, UX, navigation, and overall design.

Search Engine Optimization: We incorporate SEO activities into our services to boost organic reach and elevate your Google search rankings.

Website Analytics: Post-launch, we continuously monitor vital metrics such as traffic, traffic sources, and audience engagement with your website.

AI Chatbot: We design custom workflows for your business needs and implement chatbots to interact with potential customers at lower service costs.

WhatsApp Business Integration: We assist in integrating your website with a WhatsApp Business Account managed by your sales team.

Database Marketing

Database Selection:
Identifying databases to source potential customers for our business.
Strategic Brand Awareness:
Formulating a comprehensive strategy to raise brand awareness and stimulate inquiries from the selected databases.
Automated Database Marketing:
Implementing an automated process for database marketing to streamline and optimize customer engagement efforts.

Management Information System

To enhance operational efficiency, we diligently track daily, weekly, and monthly reports detailing our activities. We focus on key metrics to ensure the best results, which include:

Website Analytics: Monitoring and analyzing website performance metrics to optimize online presence and user engagement.
Social Media Metrics: Evaluating social media data to gauge our online brand presence and interaction with the audience.
Campaign Metrics: Scrutinizing campaign data to measure the effectiveness of our marketing efforts.
Overall Sales Funnel Metrics: Analyzing the entire sales process to identify areas for improvement and to enhance conversions and customer engagement.

Content Marketing

Our primary focus is brand-building across various social media platforms, including Facebook, Instagram, Linkedin, and Twitter. Key activities encompass:

Content Calendar Creation: Developing a content calendar for structured and consistent posting.
Content Generation and Distribution: Crafting engaging social media content and sharing it on relevant platforms.
Audience Expansion: Expanding your follower base on platforms where your business doesn't yet have a presence, such as YouTube or Twitter.
Content Development: Creating content for newsletters, blogs, and various marketing collateral.

Email Marketing

With our expertise in email marketing, we can help you optimize your database to generate more revenue.
We will approach your target audience with our customer-friendly and fully customized email templates
By using Zoho for email automation, we can track open rates, click rates and measure the effectiveness of your customer communication to find the best time and channel to reach out to your customers.

Omnichannel lead nurturing

Design a contact strategy of touchpoints to nurture leads from inquiry to closure
Ensure that all offline and online points of contact for your business are working
Automate the contact strategy through CRM implementation
Curating Drip email and messaging strategies for engagement and brand recall with prospects

Lead Generation:

Lead generation activities adopt a data/analytics and research-centric approach.
Our methodology focuses on multiple target groups or segments of your customer base. Each group or segment is targeted through ad campaigns.

Outcomes of campaigns are tracked very closely to identify the most successful one in terms of segment/group, platform, messaging, etc.
Lead generation activities are built for both B2C and B2B businesses. Platforms tested range from Facebook, Instagram, and Linkedin to PPC campaigns.

Other strategic initiatives

Datamart creation
Market sizing and segmentation
Competitor research
Community building on digital platforms
Pricing strategies
Cross-sell and upsell strategies
Last mile assistance
Advertising on OTTplatforms

benefits of our proprietary Social Intelligence Stack™ solution

Identify the golden segment/s for your product or service
Expand your customer base, geographically
Achieve higher conversion rates through an automated lead generation and lead nurturing approach
Get a higher ROI on your advertising spend

Redwood's Partner Network

As part of the Social Intelligence Stack™ Solution, Redwood has tied up with various technology partners to automate different parts of the lead acquisition and nurturing process.

Here is a list of our tech partners:

We have implemented the social intelligence stack solution for close to 50+ small & medium enterprises. to know more about how our solution has helped them, and schedule a conversation with us.

schedule a 15 minute call with us

The Social Intelligence Stack ™ Solution uses techniques that have become the global standard in Digital marketing. However, there is one element that differentiates it from what other Digital marketing agencies globally use.

This element is the application of Ai and Data Science at different stages of the customer acquisition process.

Given below is a look at process adopted in the Social Intelligence Stack ™ solution that combines data science with digital marketing with the overall objective of acquiring profitable customers for businesses:

To understand how we are different from other Digital marketing agencies, we detail the the Social Intelligence Stack process that combines data science with digital marketing with the overall objective of acquiring profitable customers for businesses

THE FUNNEL STRATEGY

Digitalize & convert potential customers

It is illogical to assume that your target segment is already aware of your brand. Top of the Funnel strategies under SIS begin with Brand Awareness, followed by Lead Generation or Customer Acquisition.
The activities covered comprise creating a website that reflects your brand ethos and vision, ensuring that the website is SEO optimised to rank high in a web search, designing and disseminating social media brand awareness content across platforms like FB, IG, LinkedIn and Twitter.
Advertising campaigns are also planned at the TOF stage beginning with brand awareness right upto lead generation. Platforms covered include Facebook and IG, LinkedIn and PPC campaigns on Google. Other digital channels are also evaluated for brand awareness and lead generation such as email marketing, remarketing to those who have already visited your website or your social media pages.
Well done! With Top of the Funnel activities brand awareness amongst your target segment is high and there is a definite interest in your product or service! So how do you leverage on this? Get them to make an enquiry or of if they already have become a prospect, then take the next step in the purchasing process.
Middle of the Funnel or MOF strategies under SIS include omni channel lead nurturing to prospects who have already enquired. Lead nurturing channels include drip email campaigns, WhatsApp and SMS.
In addition, retargeting campaigns are run on those who have visited your website or interacted with a social media post or on prospect lists.
At the Bottom of the Funnel, omni channel lead nurturing is intensified on the prospects who are close to the closure stage. The SIS process involves close interaction with your last mile or sales team to provide them with necessary data to drive the prospect to convert to a customer.