ECOMMERCE

 

VERTICALS

Marketing

 

OBJECTIVE

To identify factors affecting high usage group of consumers and trigger points to convert users into high usage consumers.

 

SOLUTION

-Segmentation

-Predictive Modelling

 

SOLUTION DETAILS

- Classified consumers into 3 categories (high, medium and low usage)
- 18 hypothesis were formed to identify potential drivers of high usage consumers
- A logistic model was developed allowing to identify which category a new user would fall into allowing for tailored interactions and services