If your Digital Marketing campaigns are not built on Data Science (quants for the uninitiated).... let's be honest, you are going about it wrong.
Alright, "going about it wrong" might seem a bit too harsh. You probably have that perfect Cannes worthy copy and impressive creatives to go with it. You've picked out your channels, your drip campaigns are all set to trigger off the moment your campaigns starts generating hits to your website. It's all planned out beautifully.
But is your campaign great because YOU believe it will leave a strong digital footprint ?
Or... is it great because it will reach out through Facebook, Twitter or the web to hook the right... strike that, the ideal customer ?
Well, who have you created those campaigns for ? Do you know who the ideal customer is ?
We mean not who YOU imagine the ideal customer to be, but what data says your ideal customer is. And by data we do not just mean taking at face value the graphs and insights that Big daddy Google or Facebook throw up.
Let's get this clear, Google & Facebook, they are the Big Daddies but there is only so much they can do for you. What about the whole other world of amazing insights and discoveries that you can get from Google analytics, Facebook insights AND your client's untapped customer data.
If, like us, you are an organisation that is modern, intelligent and believes in giving the best to their clients, then its time for you to start thinking quants!
GREAT DIGITAL CAMPAIGNS NEED GREAT DIGITAL AGENCIES AND
GREAT DIGITAL AGENCIES NEED SUPERLATIVE DIGITAL ANALYTICS
....AND that's where we come in!