Before decoding the 'How' of Trump's win, let us first look at the spending patterns by Winners over the past years.
Though the fund rising has slowed down over the years, there is an increase in the spend on Analytics.
There were a lot of factors that contributed towards Trump's win - primarily a lot of Analytics. It was a result of the combined forces of Behavioural Science, Big Data Analysis and the right Ad Targeting.
Trump was ahead of Hillary in Social Media Engagement.
You can read the full report here https://datastudio.google.com/open/0BwnrUJGCqmnZT2E4eUpIZ2Vxa1k
The research on this report was done by Manju Prakash, RAP (Redwood Apprenticeship Programme) Intern, Redwood Algorithms; with assistance from Shefali Mahender, Digital Analytics Consultant, Redwood Algorithms. Compilation and presentation was done by Megha Malpani, Digital Analytics Consultant, Redwood Algorithms. The report was prepared under the guidance of Rajdeep Dutta, Head, Redwood Knowledge Centre.