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What is Redwood Algorithms? 


When Digital space is becoming extremely competitive for SME’s, our expertise has empowered many young entrepreneurs with a ray of light. We have come up with innovative digital marketing strategies using Data science which are sure to provide you with all the necessary tools and techniques that are required to dominate the digital marketing platforms. For more than a decade, our training and consultation have helped the ever-growing new generation of entrepreneurs. 

With Digital identity for a business becoming vital over the years, Redwood Algorithms, our 12-year-old firm, has developed a service that can help your business reach the top of the digital marketing game through Data Analytics and AI. Our Social Intelligence Stack® is such a strategy constructed to help organizations identify not just the profitable customer segments but also the most optimal Digital strategy for each of these segments. We enable your business to increase brand awareness and acquire customers in a cost-efficient manner. 


 

Why Redwood? 


The time is altering for the SME’s and we, Redwood Algorithms, have understood how digital marketing took over the businesses and can help you make a sense of how you can gain customers - FASTER AND CHEAPER!


Ask yourself these few questions, if the answer is yes, we are here to assist you through the challenges that you are facing throughout your Brand building journey!

  1. Struggling to find the target audience for your brand?

  2. Low level of Profitable customer acquisition?

  3. Decreasing the number of Lead generation?

  4. A minimal amount of Lead conversion and RoI? 

  5. Are all your Digital marketing efforts going in vain? 


Our efforts are solely focused on delivering the young and established brands a Better & Engaging digital experience where we try to Build Your Brand- Digitally- For You! Being a brand of this decade, you know that social media marketing strategies are one of the important aids to reach an extensive audience at the same time, and convert them to profitable customers. Luckily for you, we do exactly that! Our Brand awareness campaigns are backed by Industry-specific data analytics designed to give us insights and trends of your Brand to achieve greater heights With a HIGHER CONVERSION RATE!!

 
 

How can we help you? 

Working with clients all over the world, we optimize your digital Identity through your website, social media presence and social media campaigns. To understand how we are different from the rest of the Digital marketing agencies, we list out the Social Intelligence Stack process that we follow with the help of AI and Data analytics to get the brand established in the Digital world. 

 

1. Analyze:

The first step gives us knowledge of who the most profitable customers are for your brand. We start with your customer database, through various socio-economic and digital parameters, we identify the profitable customer segment for your business. This is achieved by using customer data, Google analytics data, social media analytics/ insights, social-economic data. etc.

 

2. Design & Build:

We also launch the building of a Complete Digital Identity for your brand with technical strategies. That includes constructing your SEO curated website and social media pages, which would target the identified segments. We also create your Facebook, LinkedIn, Instagram, Twitter pages (we also focus on other social media platforms).

 

3. Drive Traffic:

This is a crucial step for the brand where we focus on getting people curious about your business at the minimum cost. We design and run your social media campaigns targeting your identified audience. This ensures that only relevant traffic is directed to your website, reducing your marketing spending significantly. We manage the Ad campaigns and page engagement arising from all the social media platforms. 

4. Capture relevant leads:

Our focus for your brand is to attain high-quality leads at minimum cost. We ensure that all the visitors that you gain through the traffic are converted into profitable prospects. This can be done through setting up Olark chat software, video bot etc and Integrating WhatsApp business account and Payment gateway integration for a better user experience. 

5. Design Customized engagement:

Greater personalized engagement will create a higher appeal for the brand. The customized lead engagement activities will include designing and creating email templates via Zoho CRM for email marketing, managing your lead list, and visualising content according to your audience segmentation.

6. Leads are primed to become your customers:

Getting a high lifetime value customers with maximum ROI. Here is where your sales team with your exceptional product can convert the leads into sales. To optimize the lead generation, analyze the new customer data, web analytics, social media analytics and align Digital marketing campaigns to new insights.

 
 

DIGITALIZE & CONVERT POTENTIAL CUSTOMERS THROUGH OUR FUNNEL STRATEGY

 

TOF: Top of Funnel

Here is where brand awareness is created. By creating multiple social media accounts and an SEO website, we establish a digital identity for the brand. The Ad campaign, social media posts, website traffic, page likes come under the TOF strategy. Lead generation through the campaigns also provides us with better Data analyses.

MOF: Middle of Funnel

The MOF is concerned about retargeting of the customer segments. We set up to capture/ create custom audiences for your brand. With Custom audience, website visits, social media interaction, the lead/ prospect data will be monitored. The brand awareness will be continued through social media platforms’ ad campaigns. The typical MOF also includes omnichannel lead nurturing. Through omnichannel lead nurturing, we focus on drip contact by email/SMS/WA based communication strategy to mass leads.

BOF: bottom of Funnel

The MOF is concerned about retargeting of the customer segments. We set up to capture/ create custom audiences for your brand. With Custom audience, website visits, social media interaction, the lead/ prospect data will be monitored. The brand awareness will be continued through social media platforms’ ad campaigns. The typical MOF also includes omnichannel lead nurturing. Through omnichannel lead nurturing, we focus on drip contact by email/SMS/WA based communication strategy to mass leads.

 

VARIED DIGITAL SOLUTIONS TO REACH PROFITABLE CUSTOMERS

 

Through our services, you can uncover the hidden patterns, correlations and other insights through our AI and Data analytics. Our end goal is the generation of revenue and high profitable customers who give a lifetime value, these solutions actively push the brand into its monetary goals for the upcoming years.

We list out some of the services we provide below: 

 
 

Website Development

  1. Website Creation/Revamping: We can either create a new website or Revamp the existing website using Wix/ Shopify (with no code software).

  2. SEO optimization: That will help you to gain better results in google searches.

  3. Payment gateway integration: It allows direct online payments for your services/products.  

  4. AI Chatbot: We provide you with chatbots that offer constant interaction with your potential customers with lower service costs. 

  5. WhatsApp business Integration: For securely communicating with your prospects and enabling potential customers to reach you in time, you can use WhatsApp business Integration.

 

Social Marketing Management

  1. Social media: Accounts get revamped and Ad campaigns are specifically designed for your business which in turn will increase the number of organic social media posts on all platforms like Facebook, Instagram, Twitter, and LinkedIn.

  2. YouTube channel: We will create one to promote brand awareness to a wider audience. We also bring in Influencers to curate profitable content and customers at the same time. 

 
 

Alternate database reach

Gaining alternate database reach and engaging with the audience that is not actively present in social media (through localities, email frequencies, pin code, segments, influencers, timing). We can curate data sets using python to identify relevant segments.

 

Omnichannel lead nurturing

It will help you to capture the online and offline touch points of your brand. We engage in content creation, CRM implementation, automation, and performance measuring. Curating Drip email strategy and WA/SMS based communication strategy to gain better engagement with the recipient. 

 
 
 

DOE

We run 30 micro-campaigns with a minimal budget to know the segments, the customer engagement is then tracked and analyzed using a statistical model. It results in insights based on segments (interest group), messaging (event type), timing and hashtags.

 

Sharp MIS/ Analytics

To gain better operational efficiency, daily, weekly, monthly reports of the MIS are tracked in terms of segment, channel and campaign. We have created a dashboard where you will be able to track your,

a) Website visitors, which location caters more visitors, SEO score

b) FB, Insta, LinkedIn, all Social Media pages - likes, followers trend movement

c) Email marketing progress - Open & click rates

d) Overall conversion for the month

 
 
 

Other strategic initiatives

It includes building data mart, pricing strategy, segmentation strategy, geographical expansion, community building, cross-selling, up-selling, advertising in other OTT platforms. 

 

NEED DIGITAL SOLUTIONS AT MINIMAL COST?

Check out our Rate Card for Clients abroad.

(For the Indian customers, please get in touch with us for our latest pricing.) 

Social media  = 

SEO + Social media =

Social media + Lead generation =

Social media + Lead generation + omnichannel lead nurturing =