what you need is not just customers, but profitable customers
Your business needs a customer who maximises your revenue. That's a no brainer. But if you want to make sure you are laughing all the way to the bank, you need to ensure your ROI per customer is pretty high. Let's face it, whether you have deep pockets or not, no one wants to spend a lot to acquire a customer, and then wait (sometimes indefinitely!) for the returns to reflect.
Redwood Algorithms Social Intelligence Stack® for Digital, though complex to build is simple enough to grasp. It ensures that you get the maximum out of your spend per customer.
Our work begins with your data, but from there we look beyond that to factors that are cultural, social, economic and digital to arrive at a segment which you can truly say are "customers that love you, love your brand and will remain loyal to you." But above all guarantee the highest ROI for you!
With the Social Intelligence Stack® for Digital we look at nuances that go beyond a database
so that what you get is a profitable customer acquisition strategy
that is modelled by Data Science built on Big Data built on Small Data built on Socio Economic Data built on Digital Data built to acquire profitable customers
what we focus on
Who is your most profitable customer?
Do all of your current customers qualify as profitable customers?
Have you reached all of your profitable customers?